Over the past few years after studying so many e-commerce sites we have collected a valuable data on customer behavior . The data has surprised us all and we decided to put together all the information in a graphics to explain the behavior.
What are some of the most surprising trends we noticed?
- High priced products earn more profit.
- Mostly users share positive opinion than negative.
- Customer never writes a review at the time of buying.
In the article we will we will drill down what does these trends mean to store owners.
High priced products earn more profit.
This one is somewhat counter-intuitive: online, cheaper isn’t always better. It seems there is a correlation between how expensive a store’s products are and how much that store is likely to sell. Across the sites it has been seen that site that sell products with higher price are likely to earn more profits but the catch is that too high a price also lowers the sell.
What does it mean for your store?
If you’re a shop owner, this means you may want to focus on selling more unique — and possibly more high-end — products. Make sure your products stand out from the crowd. Don’t worry if it costs you more to make something of high quality — your shoppers will reward you for it!
If you’re a shop owner, this means you may want to focus on selling more unique — and possibly more high-end — products. Make sure your products stand out from the crowd. Don’t worry if it costs you more to make something of high quality — your shoppers will reward you for it!
Mostly users share positive opinion than negative.
Turns out that the adage “everyone’s a critic” doesn’t hold true for online shopping. The data shows that shoppers are much more likely to talk about products they love rather than products they hate. Five-star reviews are shared across social networks 85 times more than one-star reviews.
What does it mean for your store?
This is pretty great news for online merchants. If people are more likely to talk about a product they love, then you don’t have to worry so much about negative reviews. People aren’t as likely to spread these. This means you can feel free to put up a product you’re not sure people are going to love. Take chances!
This is pretty great news for online merchants. If people are more likely to talk about a product they love, then you don’t have to worry so much about negative reviews. People aren’t as likely to spread these. This means you can feel free to put up a product you’re not sure people are going to love. Take chances!
Customer never writes a review at the time of buying.
On Saturday, the amount of purchases shoppers make drops significantly. But at the same time, people leave more reviews on Saturday than they do on any other day. Why does this happen? Maybe people only get to try their new products over the weekend, so they end up writing about them then.
What does it mean for your store?
Knowing that shoppers are more likely to leave reviews over the weekend lets you tailor your incentives to increase both reviews and sales. Offer a coupon, valid only during the week, for any review that is left on a Saturday.
Knowing that shoppers are more likely to leave reviews over the weekend lets you tailor your incentives to increase both reviews and sales. Offer a coupon, valid only during the week, for any review that is left on a Saturday.
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