Year 2012 has seen significant growth in online shopping and mobile shopping in India. According to Google research data online shopping has seen a growth of 128% in year 2012 compared to 40% in 2011. Also the number of shopping queries through mobile has sought up to 2X accounting 30% of queries received for online shopping is through Mobile.
With the help of Google trends and research conducted by TNS Australia where they have taken survey of respondents from major cities of nation including cities like Delhi, Mumbai, Bangalore, Kolkata, Pune, Ahmedabad, Hyderabad & others keeping a sample size of 800 with an average monthly income of 50K.
Some facts from the study
- 200% growth in the shopping queries received from mobiles accounting more than one fourth of total shopping queries received in India.
- Consumer electronics, Apparels & Accessories and Books generated the maximum online shopping queries totaling over three fourth of total queries. others in the list were: Beauty & Personnel care, Home & Furnishing, Baby Products, Healthcare, etc.
- Looking from the buying behavior perspective, Apparel & Accessories category topped the list with more than 80% respondents. Successive categories in the list are Consumer Electronics, Beauty & Personnel care, Books, Household Products, Baby Products and Health & nutrition relatively from highest to lowest figures.
- Apparel & accessories category also topped the list in repeat purchase criteria of study. This category has seen most repeat buyers than all the other categories making this category most profitable.
- One more fact was that the consumers who buy online tickets are likely spend more on the online shopping averaging double than what first time online buyers spend.
- Another most Important result for the online retailers is that more than 75% buyers opt for Cash on Delivery as payment option compared to Debit cards & Credit cards.
Summary from Great Online Shopping Festival
In the last month of 2012 Google organized a 24 hour online shopping festival called Great Online Shopping Festival, where around 90 well known eCommerce players of India participated in the event. The main aim of the festival was to spread awareness about online shopping. Google nearly achieved its aim as most of the participants witnessed significant impact on the traffic of the website as well as on the sales. Some of them reported that they went out of stock for their products which were listed for GOSF in the first half of the event. As this was the first year of the event Google didn’t go with all gun blazing for the marketing as they kept it only to the online marketing but learning from their first year success & experience Google may plan for a much bigger event next year.
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